February, 2012: Theskichannel.com highlighted how Olympic Pro Snowboader, Lindsey Jacobellis, Jimmy Beans Wool and Red Heart ® yarns have partnered to increase awareness about knitting and crocheting in the snowsport community. You can view the entire story here: "Jimmy Beans Wool Teams Up With U.S. Ski and Snowboard and Lindsey Jacobellis to Promote Creativity."