Reno, Nevada -- May 7, 2021- Jimmy Beans Wool is kicking off Pride month with four new kits! Sales from each will raise money for the Human Rights Campaign.
Each new project was mindfully designed in vibrant colorways resembling iconic flags used within the community. The 1978, Gilbert Baker shawl was created by Jimmy Beans employee, Amy Gunderson as a nod to the rainbow flag, first flown on June 25, 1978, at United Nations Plaza in San Francisco. Gilbert Baker, a gay artist and activist designed and hand sewed the first Pride flag at the behest of Harvey Milk, California's first openly gay elected official, as a symbol of hope for the LGTBQ community
The Both is Good shawl, designed by resident Jimmy Beans employee, Adrienne Anila, was created using the colors of the bisexual pride flag. First unveiled on December 5th, 1998, it was designed by Michael Page to represent attraction to the same and different genders. This became the official symbol for the bisexual movement, increasing visibility in both the LGBTQ+ community as well as the whole of society.
"It's with immense pride that we bring back our Pride kits this year. Jimmy Beans has always been a LGBTQ+ friendly workplace and we're thrilled to be using our reach to honor both our employees and the entire community in a very public yet personal way," says Laura Zander, Co-Founder of Jimmy Beans.
5% of all kit sales will be donated to the Human Rights Campaign and kits will be available until they're sold out.
About Jimmy Beans Wool: At the downturn of the dotcom boom, former Silicon Valley engineers Laura and Doug Zander moved to the mountains and opened up a tiny yarn shop in Truckee, California. Jimmy, as Laura is lovingly known, sold coffee alongside the wool (hence the Beans in the name) and Jimmy Beans Wool was born. In 2004, the company settled down in Reno, Nevada where they currently reside today. They occupy an expansive 20,000 sq. ft. warehouse, are considered one of the country's leading destination yarn shops, employ 35 team members, and have built a loyal following and impressive online presence. Along with yarn, Jimmy Beans also provides consumers the most innovative crafting products and accessories, recently acquiring Madelinetosh and della Q, two beloved companies amongst knitters, crocheters, and makers. Jimmy Beans will continue to develop products under their patent pending Jimmy's SmartStix, plus hooks, needles, and notions.