Reno, Nevada --July 1, 2023- Jimmy Beans Wool, a leading retailer in the fiber arts industry, is proud to announce the launch of Yarn Citizen, an innovative yarn brand created by co-founder Laura Zander. With a mission to promote sustainability and make high-quality yarn more accessible, Yarn Citizen is set to revolutionize the world of fiber crafting.
The remarkable story behind Yarn Citizen began during Laura Zander's trip to Peru, where she embarked on a journey to explore fair trade mills across the region. Deeply inspired by the talented female artisans meticulously sorting through recently sheared fibers, Laura noticed a fascinating sight-the abundance of leftover high-quality yarn ends accumulating in the mills. These remnants, overlooked and destined for landfills, held immense potential.
Driven by her passion for environmental responsibility and her desire to close the gap between luxurious yarn and affordable pricing, Laura wanted to make a change. She proposed that these exquisite wool and alpaca pieces be spun into a brand-new yarn, breathing life into these remnants and giving birth to Yarn Citizen.
"Yarn Citizen represents a groundbreaking step towards a more sustainable and inclusive future for the fiber community," said Laura. "By transforming these otherwise wasted materials into a beautiful and versatile yarn, Yarn Citizen breathes new life into every fiber strand, delivering unrivaled quality and eco-consciousness."
Each skein of Yarn Citizen is a testament to the intricate craftsmanship of the female artisans who originally sorted the fibers.
"We believe that every strand of yarn has a story to tell," said Laura Zander, co-founder of Jimmy Beans Wool. "Yarn Citizen not only gives these leftover fibers a second chance but also empowers knitters and crocheters to create beautiful pieces with a clear conscience. We are proud to introduce a yarn brand that embodies our commitment to sustainability and accessibility."
By repurposing these remnants, Yarn Citizen embodies a unique texture and character, making every project a truly one-of-a-kind creation. Whether knitting a cozy sweater or crocheting an elegant shawl, crafters can indulge in the luxurious feel and exquisite colors that Yarn Citizen offers, while simultaneously contributing to a greener future.
Yarn Citizen is now available for purchase exclusively at Jimmy Beans Wool, both in-store at 891 Trademark Drive and online. Crafters and fiber enthusiasts alike can join the movement, embrace sustainability, and create extraordinary pieces that reflect their values.
For more information about Yarn Citizen and to explore the full range of available colors and textures, please visit the Yarn Citizen page or 775-827-9276
About Jimmy Beans Wool: In 2002, former Silicon Valley engineers Laura and Doug Zander opened up a tiny yarn shop in Truckee, California. Jimmy, as Laura is lovingly known, sold coffee alongside the wool (hence beans in the name), and Jimmy Beans Wool was born! In 2004, the company settled down in Reno, Nevada. Jimmy Beans Wool is known for its lightning fast shipping, award winning customer service, and innovative Just at Jimmy's products. The company owns the brands Madelinetosh, a hand-dyed yarn company, and della Q, a line of cases and bags made for makers. The company continues to develop products under its patent-pending Jimmy's SmartStix,. Additionally, Jimmy Beans produces its very own truly local yarn, Reno Rafter 7.